SEO, Search Engine Optimization: the process of making your site better for search engines. It is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. It is a digital marketing strategy and our professionals make the best use of it.

 This is primarily done by targeting Keyword Phrases (what you type into the Google search bar) that both match the intent of the searcher and have worthwhile search volume. These keywords and keyword phrases are represented within your content, Title Tags, and Meta Descriptions.